Beauty is not skin deep. It’s attitude that separates the beauty from the crowd. “Looking at beauty in the world, is the first step of purifying the mind.” The beauty of a woman is not in the clothes she wears, the figure that she carries, or the way she combs […]

Target marketing is one of the most effective marketing strategies you can have in your marketing toolkit. The opposite of target marketing is mass marketing. Mass marketing might make sense for Proctor & Gamble when selling detergent, but as service professionals and small business owners, appealing to a more select […]