Weddings in the eastern side of India are set by matchmakers called Ghotoks and the celebrations continue for many days. Packed with religious beliefs and customs, a traditional Bengali wedding is all about the culture and art and literature prevalent in the state of Bengal. These weddings are huge affairs […]

The 2007 Rugby World Cup in France proved just how big rugby is. Spectator figures for the live championship bashed though the 2 million barrier in true rugby form for the first time in the tournament’s history according to the sport’s ruling body, the International Rugby Board (IRB). An estimated […]

Funnel Management Both sales and marketing have their own funnels. Marketing must now directly tie the end of their funnel to the beginning of the sales funnel. Moreover, the output of the sales funnel must tie back into the marketing funnel. Every dollar spent on marketing must be measurable and […]